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 Breaking Barriers   Business,Communication,Construction Mimari Studio helps world’s leading chemical company BASF reposition from a vertical multi-storey typology to a horizontal architectural approach, spewing new-age thinking… The universal principle of ‘old must make way for new’… is well expressed by designers of the Mimari Studio as they reassert this with ample evidence through their design of BASF’s 5500sq.m. multi-level office premises in Istanbul, Turkey. Veering away from the old, introverted, conventional office space, the open-plan horizontal architecture aims at transforming work habits and work place culture to co-relate with its new interactive environment. With a basic concept of different elements complementing each other in a holistic shell to promoting products manufactured by the company, the designers have worked in collaboration with experts from all disciplines like walls, ceiling, flooring, lighting, acoustics, landscape and graphics for the ultimate spatial ex

 Interests in Marketing    Advice,Marketing I was doing some research for my marketing class and I interviewed Mr. Sean Stevens, who is the director of field marketing of the company Nothing Bunt Cakes. His role is to be the day to day face and voice between the company and the franchises. He builds marketing plans and helps carry them out, and maintains their social media presence. He has been working with nothing bunt cakes for two months. His previous job was the director of field marketing with Wingsto p. He said that the biggest difference is the experience of the franchises that he works with. At Wingstop the franchises that he worked with were fairly experienced and usually owned several stores. With Nothing Bunt Cakes his franchises are not very experienced. They only own two or three store fronts. He spends more time teaching the new franchises than he did at his other job. He did say that the field marketing parts of the job were very similar. Stevens earned a marketing degre